After setting some new records for 2018, the leader team of TruBlue Total House Care prepped the brand for strong growth by increasing the corporate team and offering franchises professional development opportunities at its first-ever national conference, which was held in February in Las Vegas, Nevada. The conference will start with a keynote speech from franchise industry expert Greg Nathan and included several informative sessions, including topics such as working with commercial properties and customer reactivation.
Brand President Greg Platz noted that the company welcomed 17 new franchises in 2018 and is on track to add another 30 for 2019. According to Platz, the company focused on updating services and systems last year, rolling out new software for estimations, revamping local and national websites and launching House Care Plus, an affordable monthly house care program. The company's focus for tthis year is on its franchisees, which is why the conference had been introduced and the national team has been expanded.
This home care franchise business brand offers cleaning, maid, handyman, lawn care, seasonal project and emergency repair services, in addition to its senior accessibility and home watch programs. The more recent House Care Plus program allows clients to create a monthly home care plan that is customized to their needs.
Franchisees at the conference were also be able to meet two new corporate team members, Ryan Buckles (On-Boarding and Training Manager) and Ray Smith (Marketing Manager). Buckles has a decade of franchise experience with Strategic Franchising Systems, the brand's umbrella company, while Smith has more than 12 years of sales and marketing experience leadership.
Founded in 2011, TruBlue Total House Care has been recognized as a strong franchise opportunity by Entrepreneur Magazine. The initial investment for this franchise opportunity ranges from $61,850 to $81,000.