Following on its strong momentum from earlier this year, auto repair and maintenance franchise business SpeeDee Oil Change and Auto Service® continued its success streak into 2019's third quarter with the launch of its Performance Certified Program, the SpeeDee’s Total Trust Guarantee™ and the Net Promoter Score program.
The guarantee means customers can see the services being performed on their vehicles via open bay doors or lobby video monitors. Brand Marketing Manager Tara Jacobs said that the company's customers receive transparent pricing, will know the service team and will receive photographic evidence of the repair or service under the guarantee. If these promises are not kept, the customer will receive a complimentary oil change. In support of this new program, the brand also launched an ad campaign through direct mail, print and digital formats.
This auto brand also announced its new SpeeDee Performance Certified Program, which means its technicians now have to pass online tests to become certified. Upon completion of the tests, technicians receive custom and exclusive shirts. All of the brand's technicians receive accreditation from the National Institute for Automotive Service Excellence and use name-brand products and cutting-edge diagnostic equipment to deliver the best repair and maintenance services available.
By the end of the third quarter, SpeeDee launched its Net Promoter Score program, a management tool that measures customer willingness to recommend the brand's services or products to others. Since its September launch, the results have shown the brand exceeding expectations in all categories, with an average customer satisfaction score of 77 percent and and average response rate of of 11 percent.
Brand VP of Operations Mike Guasch said the company plans to end the year on a high note by rolling out its system-wide message program. This program provides messages to customers about available services and reinforces the trust messaging while they wait for a representative on the phone.
With more than three decades in the industry, SpeeDee Oil Change and Auto Service® stands out as a leader in the auto repair and maintenance segment and still has franchise opportunities available. The initial investment for one of SpeeDee’s franchise opportunities ranges from $197,305 to $522,970.