SMS Masterminds is bringing back "Heroes Among Us," its veterans’ recruitment initiative. The mobile tech company unveiled its first initiative back in 2013, which provided incentives and financial discounts to qualified veterans who are looking to start their own business with the brand.
According to CEO Luke Wallace, the company is excited by the prospect of bringing more veterans into its licensee and employee family by increasing access to its franchise opportunities. The tech franchise business provides marketing services, digital engagement and proprietary loyalty systems to local merchants, helping them boost their revenue and build and improve customer relationships. This renewed initiative will provide qualified veterans with financial incentives of up to $7,000 so they can become a certified Mastermind with an exclusive territory.
"Heroes Among Us" is limited to ten applicants, who are going to be recruited through search initiatives. New franchise business licensees do pay $28,800 at the time of the initial contract, but the program's performance-based rewards will help offset that investment.
Charles Neale Gerencser, Chief Revenue Officer, also spoke of the company's enthusiasm for bringing in more veterans. According to Gerencser, veterans bring both strong leadership skills and a dedication to service to the company's network, both of which are simply boons for business.