Primrose Schools Reports Record Year for Franchise Sales | Be The Boss

Primrose Schools Reports Record Year for Franchise Sales


Mar 11, 2013

ATLANTA (Jan. 25, 2012) – In a year when U.S. franchise companies continued to see restricted growth due to lack of access to credit and the prolonged effects of the recession, Primrose Schools awarded 36 new franchises and opened 18 schools in 2011. This achievement establishes the largest pipeline for future growth in the company’s 30 year history.

Executives of the more than 240 unit educational child care franchise also announced today the signing of the company’s first franchise agreement in California. The school is planned for the San Francisco market and will serve as the launch pad for the company’s aggressive West Coast franchise expansion strategy, which calls for 25 new Primrose Schools across California, Washington and Oregon in the next five years.

“The growing demand for quality educational child care across the country, coupled with our unmatched education and business delivery model, has allowed us to exceed our growth projections,” said Darin Harris, COO of Primrose Schools. “Our franchise owners recognize the tremendous opportunity at hand to make a difference in the lives of the families and the communities they serve.”

In the past year, Primrose Schools also made tremendous progress in other major U.S. markets, including entrance into Chicago, New Jersey, Washington D.C., Philadelphia and Boston, with 11 schools currently under development in these areas. As the company saw a record-breaking year in franchise awards, average Primrose School enrollment grew and exceeded 2010 enrollment for schools open more than two years.

Primrose franchise owners have been able to differentiate from the competition in their communities by pointing to a recently released report indicating that Primrose students are well-prepared for school; more than 90 percent of Primrose students mastered 80 percent of the school readiness concepts outlined by the nationally-recognized Bracken Assessment. Primrose students also show 1.5 times more growth than their peers in concepts mastered by the end of each school year.

Unlike any other preschool franchise, Primrose Schools consistently delivers its exclusive Balanced Learning® curriculum. This curriculum is a unique balance of academics, play and character development for children ages six weeks to five years old as well as after school programs for children up to age 12. Primrose Schools’ Education Advisory Board works to continually improve every aspect of the care and education Primrose students receive, and helps Primrose achieve service excellence to meet the growing demand for quality early education and child care in America.