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Senior Helpers® Franchise Takes On New Vice President


Feb 02, 2016

Senior HelpersĀ® just announced that Rob Cantrell has joined their corporate team as the Vice President of Franchise Development. As one of the largest in-home senior care franchise businesses in the country, Senior Helpers has seen continual growth in franchise unit sales. They have tapped Cantrell to help continue that trend.

Cantrell joined the senior franchise business after working for two decades in franchise sales and business development with leading industry brands. His previous positions include Area Sales Manager for Herff Jones, a leader in the award sales sector, and Director of Franchise Development for education franchise Kiddie Academy.

The new vice president noted that the senior care category is booming and that seniors are one of the few demographic categories experiencing rapid growth. Cantrell said that more and more consumers are paying for in-home, ongoing private senior care because of the current state of the health care system in the US. 

The current number of Senior Helpers franchises is just the tip of the iceberg. Cantrell stated that although the 200-plus Senior Helper units out there today are growing rapidly, there are still several under-served regions with highly-populated areas that have open territories. 

In his role as Vice President of Franchise Development, Cantrell is going to lead both the franchise's expansion across the US and its hunt for new franchisees, and he'll also sign the franchise agreements with those candidates who meet the high standards Senior Helpers has set. 

Senior Helpers identifies qualified franchisees using various methods, including analysis of demographics and targeted market campaigns that locate prospective franchisees who have the balance of net worth and business experience that the brand looks for.

About Senior Helpers Franchise Opportunity: 

One of the biggest in-home senior care franchise businesses in the US, Senior Helpers has more than 250 locations across the nation. The brand was founded in 2001 with the goal of helping seniors stay in their homes despite mobility challenges and age-related conditions and illnesses. The brand has now cared for thousands of seniors in the US and offers a host of companion and personal care services, including trained dementia and Alzheimer's care, to help support seniors who want to live independently. 

Senior Helpers is actively seeking passionate franchisees in several key regions, including the US Southeast, Northeast, Upper Midwest and the Western US area overall. The initial franchise fee is $44,500, with the typical investment ranging from $81,300 to $117,300. Qualified franchisees will have a net worth of at least $400,000, with at least $100,000 liquid. The ongoing royalty fee for franchisees is 5 percent of gross sales.

With estimates showing that the number of retired Americans will increase by 36 percent in the year 2020, the senior care market is a hot one. If you're looking for a proven franchise opportunity in a rapidly-growing industry that allows you to help in your local community, take a closer look at Senior Helpers today.

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