With the public being exposed to messages everywhere and in different ways these days, creating and spreading a message is one of the toughest challenges organizations and companies face. How can they make their brand rise above all the other noise? Not surprisingly, it's the successful companies that get their messages out there, and signs and visual graphics can play a big role in that.
FASTSIGNS International, Inc. CEO Catherine Monson said that when a message is consistently communicated in various ways, it's more likely to receive attention and reach more people. Using visual graphics and signs in locations and facilities, on company vehicles and in marketing plans enables companies and organizations to get their message to their targeted audiences, she said.
One example of this idea in action is the privately owned and operated fitness brand Chuze Fitness, which has locations in Colorado, California and Arizona. The fitness chain uses a variety of graphics and signs to increase its reach at all locations, despite having its own unique spaces and buildings. Chuze Fitness uses temporary "Now Open banners", permanent building signs and other signs in building interiors as part of its overall branding system.
There are many other ways a company or organization can get its brand message out there, including floor graphics, hanging signs, wearables and digital signage. Regardless of the size of the company or the industry, extending the brand message to all touch points will reach more people and help increase awareness.
The FASTSIGNS franchise opportunity
With more than 660 franchise business locations at home and abroad, FASTSIGNS International, Inc. is North America's biggest visual and sign communications franchiser. Qualified applicants for this franchise opportunity will have a net worth of $250,000 with at least and $80,000 liquid. The franchise fee is $47,500, and the initial investment ranges from $182,329 and $267,520.