Frozen treat franchise Dippin' Dots and its sister brand Doc Popcorn are partnering with Susan G. Komen®, the biggest breast cancer organization worldwide, for an inaugural co-brand breast cancer prevention initiative. During all of October, franchise locations from each brand and co-branded stores will collect donations to help in the fight against breast cancer.
Visitors at participating stores who donate $1 to Susan G. Komen will get a $1-off coupon for a future purchase. Those who give $5 will also receive the same coupon along with a breast cancer awareness wristband. The Doc Popcorn locations are also offering pink buckets for $10, of which $4 will go toward the cause.
Breast cancer is close to home for the CEO of both brands, Scott Fischer. When Fischer was 16, his mother was diagnosed with the disease. She went into remission in 1999 but it returned around 10 years later. Fortunately, she is still among the millions of breast cancer survivors in the US, and the Fischer family felt more prepared to defeat the cancer when it came back partly because of organizations like Susan G. Komen. This is why Fischer wants to help other families who have been impacted by this disease.
Dippin' Dots is the innovator behind beaded ice cream, and its sister brand, Doc Popcorn, is the biggest popcorn franchise business worldwide. Both offer co-brand franchise opportunities, with the store location, employees, counter and register shared. Currently, there are 17 dual locations across the US, with more franchise opportunities available.