Michelle Fee, co-founder and CEO of American Express Travel Representative Cruise Planners, was recently honored by the The South Florida Business Journal (SFBJ) at its South Florida Ultimate CEO Award. Held on September 28 in Fort Lauderdale, Florida, Fee was recognized as a top executive for her expertise in travel, talent for business and charitable work. This is the second time she has been honored by SFBJ as an Ultimate CEO, and in her 23 years in the travel industry, she's become a top leader who has been at the forefront of all the changes in the travel sector over the last two decades.
Fee said that being an ultimate CEO means you're challenging both your team and yourself to think outside of the box. According to the CEO, it's Cruise Planners' ability to be different that has allowed it to stand out from the competition, and it has grown tremendously under her leadership. Originally starting out with just five filled franchise opportunities, this brand now has more than 1,800 franchise businesses across the country. The brand is considered to be one of the biggest home-based travel franchises and has agents in every state.
Headquartered in Florida, Cruise Planners has earned numerous franchise business and industry accolades over the years, including being labeled the top travel franchise by Entrepreneur for the last 14 years. Franchise opportunities are available with this home-based franchise. The initial investment is $10,495, which includes a training program and the American Express Travel Representative affiliation.