Cousins Subs® Makes Significant Changes and Investments to Re-Ignite Consumer and Franchise Interest | Be The Boss

Cousins Subs® Makes Significant Changes and Investments to Re-Ignite Consumer and Franchise Interest


Mar 11, 2013

Menomonee Falls, Wis. (January 9, 2012) - Wisconsin-based Cousins Subs® is on the rise celebrating 40 years of business with a renewed focus on its product, franchise growth and marketing investments.

Led by second generation President and COO, Christine Specht, Cousins Subs is enlisting an energetic management team to enhance its unique, family-owned brand. "We are going ‘all in' with our new product initiatives, growth plans and marketing investments in 2012," says Specht. "Our focus is on our product, the quality of our franchisees and a calculated and steady growth effort to ensure we're successful for our owner/operators and our brand in the long term."

Cousins Subs is investing heavily in a variety of in-store marketing assets, which includes the installation of contemporary new menu boards and permanent table tents at each location. The company also will launch 10 new products in 2012 including an enhanced cheese steak line with all steak products featuring 50% more meat, a new traditional Philly Cheese Steak, gourmet salads, limited time offerings, the return of their popular Seafood sub and a new indulgent offering called the Big Daddy.

The company also introduced a new marketing campaign, "Better Bread. Better Subs. Better Day." that will be executed in advertising and public relations plans for both consumer and franchise sales campaigns in 2012. The aggressive changes and increased marketing investments have Cousins Subs poised to grow both same store sales for existing franchisees and facilitate the launch of an aggressive franchise development plan to grow the company by 10 percent annually.

According to Cliff Jones, who recently committed to develop a total of 10 Cousins Subs stores in the Phoenix market over the next three years, the company is focused on sustainable steady growth and the profitability of its franchise partners. "Cousins Subs offers a franchise model and support system that focuses on individual operator's profitability and future growth opportunities," says Jones. "Their commitment to their franchise partners is reflected in these new initiatives and significant reinvestment in the Cousins system."