DevelopersExclusive Founder's Program Takes Franchise Fees and Directs to Local Store Marketing
Menomonee Falls, Wis. (April 3, 2012) - To spark franchise growth and introduce a tempting opportunity to potential business owners, Wisconsin-based Cousins Subs® today announced an ambitious new Founder's Program that will put nearly $100,000 back into the hands of franchisees who invest in three to five Cousins Subs properties.
Helping to make business ownership more accessible to potential franchise owners across the U.S., the Cousins Subs Founder's Program was created to re-direct all franchise fee payments into store marketing, sales-driving initiatives. The Founder's Program is available to those making an initial multi-unit investment in a Cousins Subs franchise in a new market. In turn, Cousins Subs will reinvest all franchise fees -- $25,000 for the first store and $17,500 for each additional store -- into local store marketing for that property.
"This is an aggressive program with a lot of opportunity for those contemplating business ownership and want to be part of the Cousins Subs new market growth," said Vice President of Development, Joe Ferguson. "Rather than take these initial franchise fees to revenue, we will look to reinvest these dollars into new market growth in an effort to capture more market share for our new investors, and to do so as soon as the franchisee opens its locations."
Currently, new Cousins Subs stores invest $10,000 in marketing per store; but those who invest in the Founder's program will receive almost 15 times that over three years. Cousins Subs will also offer a Co-Founder's Program for those investing in three-unit ownership, which will total a $60,000 marketing investment over three years.
According to Cliff Jones, who recently committed to develop a total of 10 Cousins Subs stores in the Phoenix market over the next three years, the company is focused on sustainable steady growth and the profitability of its franchise partners. "Cousins Subs offers a franchise model and support system that focuses on individual operator's profitability and future growth opportunities," says Jones. "Their commitment to their franchise partners is reflected in these new initiatives and significant reinvestment in the Cousins Subs system."
Cousins Subs is actively pursing investors interested in building quality of life through self-employment and enterprise development. With significant marketing investments system wide such as the Founder's Program, Cousins Subs has also reduced its franchisee capital requirement from $300K to $200K net worth. The company plans to open at least 15 new stores in 2012.
Learn more information about Cousins Subs franchising benefits.
About Cousins Subs
In 1972, Bill Specht and his cousin opened the first Cousins Sub Shop in Milwaukee to curb a hankering for their favorite East Coast subs. Their handcrafted, deli-style subs eventually stirred a hungry fan base who especially loved Cousins' secret recipe for freshly baked bread with the perfect combination of chewy-meets-crispy. This bread eventually became the cornerstone for their Better Bread. Better Subs. positioning. Celebrating its 40th anniversary in 2012, Cousins Subs and its franchisees now operate approximately 150 stores in six states and are embarking on an expansion plan.