BoConcept's Booming Franchise Business Expansion


Apr 24, 2017

Worldwide furniture franchise business BoConcept is gearing up for an aggressive play at new market share across the United States. This brand, which currently has close to 300 locations over 60 countries, is building on the momentum from its successful stores in key markets for growth, which include locations in Seattle, Miami and San Francisco. As part of this ambitious expansion, a new corporate store will open in the famous Madison Avenue shopping area in New York City, and this flagship location is slated to open in late summer of 2017.

This company's roots go back to the 1950s, when it was established by two Danish craftsmen. Since then, BoConcept has grown from a small manufacturer to the most successful furniture franchise to come out of Denmark, and this brand is poised to dominate the competitive and crucial US market next.

According to its Director of US Marketing Steen Knigge, it's the company's commitment to the evolution of modern design elements that has led it to great success across Europe, and they are now positioned as a global leader in the modern furniture industry thanks to the flagship New York City location. The Madison Avenue store is going to highlight the brand's designs for the office and home and will include elements from globally-recognized designers such as Karim Rashid and Oki Sato.

A top franchise opportunity at an exciting time

BoConcept is unique in the industry in terms of its designs and its franchise business model. Franchisees receive support right from the start, including with local marketing, the opening process, visual merchandising and design planning. They can also access the company's dedicated online education program for immediate knowledge and assistance.

The brand debuted in the US in New Jersey in 2002 and now has 16 stores in the country from coast to coast. Its franchise system was streamlined to serve franchisees better after the downturn in the US economy in 2008. Knigge says these system changes reduced complexity and improved profitability. The company is already seeing the benefits and is also excited to see the full potential achieved via its rapid growth plans for the US.

This global furniture leader is a top franchise opportunity for savvy retail operations in key markets where the company wants to expand, which include Chicago, New York, Houston, Dallas, San Diego and Denver. The initial investment ranges from $450,000 to $650,000, and applicants with business experience are preferred.

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