Danish furniture design brand BoConcept, which currently has close to 300 stores spanning 65 countries worldwide, has just opened a new flagship location in the bustling New York City area. Founded more than 65 years ago in Denmark, this leading brand is now offering franchise opportunities across the US as it seeks to gain new market shares and bring its progressive designs to cities across the country.
Known for its modern yet functional pieces that are high in quality but affordably priced, BoConcept is already a dominant force in the Asian and European markets, and it is expanding throughout the US to offer its customized, elegant and sophisticated designs to more customers here.
This brand has a strong international foundation backing its aggressive expansion plans, with its first brand store opening in Paris in 1993 and more franchise business locations quickly following that milestone. Because of its strong international success, the company debuted in the US back in 2002 with a location in New Jersey, and it has only grown since then. This furniture chain has successful stores in major cities such as Miami, Seattle, San Francisco, Atlanta, Boston, Philadelphia and Los Angeles, and its new store in NYC just opened its doors.
Part of the reason for this growth plan is the increase in popularity of "hygge" - a Scandinavian idea of enjoyment of space - in the US. The Danish brand's line incorporates many elements of this concept into its offerings, which include lighting, blankets, cushions and more. There's also limited competition in this space in the US currently, particularly when it comes to other businesses with the long-standing history of design and customer service that BoConcept has.
Franchise opportunities are now available in several markets. The franchise fee is $30,000, and the total initial investment runs from $350,750 to $1,052,700.