Value-based, premium-quality health club Blink Fitness recently announced the opening of a new location in New York City. The new store is on 2nd Avenue and E. 54th Street, and it is the first Blink Fitness in the Midtown East area and the franchise business’ 39th location overall.
Blink franchise emphasizes "Mood Above Muscle," celebrating the positive emotions exercise generates rather than just focusing on physical benefits alone, and the brand plans to bring this philosophy to its new facility. According to Blink 54th Club Manager Alfonso Beltrame, Blink is excited about its growth and expansion in the city, and they are committed to providing an area for busy Midtown and local residents to go to get healthy, feel great and stay active.
A grand opening event was held to celebrate the new location. Those attending the event took part in the festivities and some giveaways, which included a free Blink water bottle for the first 50 visitors, a guided tour of the new facility, and the chance to win a year-long membership.
Blink Fitness 54th is 20,000 square feet, with 100 pieces of cutting-edge strength training equipment and 75 pieces of state-of-the-art cardio equipment spanning two floors. The location is fully staffed with personal trainers who are certified for members who want a guided experience. Blink offers membership plans that start at around $25 each month.
About Blink Fitness Franchise Opportunity:
The fitness franchise focuses on a "Feel Good Experience" for members and uses the following five pillars to distinguish itself from its competitors:
- Staff is trained to be respectful and friendly to all members and each other.
- Clubs are designed to be open, bright and colorful.
- "Everyone cleans" philosophy is used with staff to keep gyms as clean as possible.
- Only an energizing musical selection is used to motivate members.
- All available training programs are value-based.
The franchise business was founded in 2011 with the goal of creating a gym that works for price-conscious consumers who are looking for a quality gym experience and those who don’t feel that they would fit into a traditional gym. Blink is part of a growing value-segment trend in the fitness club industry in which more members are brought in to provide lower prices across the board.
Currently, Blink has 50 franchise locations or in development throughout New Jersey and New York. The franchise opportunity is initially focusing on the East Coast as part of its growth plan, particularly in Suffolk County, New York, Connecticut and parts of New Jersey, but they will consider any market and/or region if the development opportunity is right.
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