Boston's b.good restaurants has an unusual approach to the fast-food franchise business: feel the love, treat people well and build genuine relationships. Combining this philosophy with the brand's fresh food mission has led to the creation of a loyal customer base over the last decade.They now boast 54 locations worldwide, and the franchiser is also looking to open at least ten new locations this year.
According to co-founder Jon Olinto, when the company first started, it was with the idea of making fast food more "real." At that time, many chains had an industrial feel about them when it came to food ingredients, preparation and delivery. Over time, the brand started looking more closely at its own supply chain and began to make real connections with local farmers to source food for its locations.
The feedback for the restaurant chain's mission-based approach has been very positive, with customers regularly making donations of healthy food to area organizations via a dedicated app. In just one month, b.good distributed more than 4,000 healthy meals countrywide.
Olinto also discussed customer loyalty and the way that has changed over the years. The co-founder noted that they believe there are two ways to measure it. One is the traditional approach, with fiscal health, sales, visit numbers and other statistics taken into account. The other measurement goes deeper than what the brand's team of researchers can pull; it's the emotion that is the driving force behind the customer's visit to a location and how that customer relates to the brand itself.
A unique franchise opportunity
With a focus on the community and the idea that healthy food should be available to everyone, b.good restaurants is a solid franchise opportunity for anyone who is looking to be successful and make a difference. Qualified applicants will have liquid assets of at least $100,000, and the initial investment ranges from $400,000 to $600,000.