"Many businesses ask similar questions about capturing and sustaining market share and achieving revenue goals," says Deven Pravin Shah, WSI Consultant and webinar presenter. "My answer is always the same. Find market niches and have a system to capture them. Today's marketing environment is very competitive. It's important for businesses to understand what their market potential is, select market niches that are easy for them to capture, examine how to leverage current marketing channels to capture them; augment that with a content strategy to help expand their brand online and use web analytics to measure and understand how their customers behave. I went into more detail about this subject in my webinar."
Deven is a marketing professional who loves to solve problems using technology. He specializes in the content strategy and web analytics arena and creates synergy between different components of customer support, marketing, public relations and business development. Some of the topics that were discussed at the webinar include: asking the right questions to discover your market potential, optimizing your current marketing initiatives to maximize your returns, leveraging email marketing, social media, advertising, tradeshows and direct mail, developing a go-to-market plan and much more. To download a complimentary whitepaper on the topic, visit http://getwsipowered.com/.
"Capturing new customers is at the top of the priority list for many businesses," says Ron McArthur, president of WSI. "Business owners and marketing professionals must examine how they can expand their reach; it could be targeting a certain demographic or a different industry. This is where market research is critical and why companies consider WSI to be a partner to their business. WSI specializes in working with businesses to examine their existing marketing program and complementing it with today's leading edge digital marketing techniques to help them generate more leads. In his webinar, Deven Pravin Shah, one of our WSI Internet franchisees, provided business owners and marketers key strategies on how to take their online lead generation to the next level."
WSI launched its monthly expert webinars in 2009 as a channel to educate business owners and marketing professionals worldwide on various digital marketing topics through an online learning environment. The webinars are delivered by Internet and social media marketing experts from within the WSI Internet franchise network, and each month a free whitepaper is made available. To learn more, please visit: http://getwsipowered.com/.
About WSI – we simplify the Internet: WSI is the world's leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.