Subway Runs Twitter Promotion
This month, a new advertising campaign gathers many of Subway's Famous Fans together to tout the everyday value of $5 Footlongs.
-- Chain Leader,
Twitter's Growth Nothing to Tweet At
A recent survey of Fortune 500 companies shows their use of blogs, online video and podcasts continues to increase, but Twitter was the social-media channel of choice in 2009.
PRESS RELEASE: MILFORD, Conn., April 14 /PRNewswire/ -- SUBWAY(r) restaurants have engaged a host of Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their racecars, in the pool and on TV. This month, a new advertising campaign gathers many of these Famous Fans together to tout the everyday value of $5 Footlongs(tm). In fun, playful montages viewers see this diverse roster of talent together.
Why is each of these Famous Fans a great fit for SUBWAY(r) restaurants? SUBWAY(r) restaurants are asking Twitter followers to share their thoughts. From April 14 through April 27, followers are encouraged to tweet to @subwayfreshbuzz and describe why the Famous Fan of the day is a great fit for SUBWAY(r) restaurants. Each day's contest will be focused on a different Famous Fan including Laila Ali, Carl Edwards, Jared Fogle, Jay Glazer, Blake Griffin, Ryan Howard, Nastia Liukin, Michael Phelps, CC Sabathia and Michael Strahan.
Just by sharing their views, followers will be entered into the chance to win one of five $10 gift cards per day.