Maui Wowi Hawaiian Shines the 'Aloha Spirit' on Mason, Ohio | Be The Boss

Maui Wowi Hawaiian Shines the 'Aloha Spirit' on Mason, Ohio


Mar 11, 2013

Greenwood Village, CO Maui Wowi Hawaiian,, welcomes on board, Keith Mitchell, as their newest Franchisee to ride the wave of opportunity in Mason, Ohio. He will soon be spreading the 'Aloha Spirit' with gourmet Hawaiian coffees and fresh fruit smoothies.

"I've always had the entrepreneurial spirit. I tried to start a small business in the past but it didn't materialize. This was my first time approaching a franchise system," said Mitchell. "One thing that struck me with Maui Wowi was that you could have fun and love what you're doing. Having fun, 'Ohana (family), and doing things a little unique; all of those mattered to me when searching for my perfect business."

With over 20 years of professional experience in finance, marketing, sales, and management, Mitchell is ready to take a path that will be more beneficial to his wife and children and bring fulfillment to their lives.

"Family and faith mean everything to me. I feel proud to always be there for my family. When you're running your own business, you can do that," said Mitchell.

He intends to get his family involved in the business and grow it to be profitable but he says it isn't just about the sales. "I used to always approach sales from a financial perspective but I realized that every purchasing decision, even if it's a piece of gum, is based on an emotion. There were lots of smoothie concepts we looked into but none of them got to that emotion except Maui Wowi," said Mitchell.

Finding the right franchise model was important to Mitchell. The flexibility of the mobile Ka'anapali cart will allow him to work events and venues and give him and his family the opportunity they have been looking for. Their drive to succeed and passion for life will have them riding the waves of entrepreneurial freedom for years to come.

About Maui Wowi Hawaiian Coffees & Smoothies:
Before the days of big Hawaiian resort hotels and fiberglass surfboards, surfers spent long, lazy days partaking in the tasty waves of the North Shore beaches. As the legends of the surfers grew, many were drawn to the healthy, carefree lifestyle of Hawaii. Since 1982, Maui Wowi Hawaiian has been spreading the 'Aloha Spirit' across the world with its premium Hawaiian coffees, all-natural fresh fruit smoothies and authentic Hawaiian products. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian operates 575 locations worldwide. For more information about Maui Wowi Hawaiian's flexible, low cost franchising opportunities, visit

Justin Livingston
Maui Wowi Hawaiian Coffees & Smoothies

Eric Richardson
Maui Wowi Hawaiian Coffees & Smoothies