Massage Envy Franchising, LLC Announces Expansion Into Alaska | Be The Boss

Massage Envy Franchising, LLC Announces Expansion Into Alaska


Mar 11, 2013

SCOTTSDALE, Ariz., Massage Envy Franchising, LLC -- the pioneer and national leader of professional, convenient and affordable massage and spa services -- announced today the signing of a multi-unit Regional Developer agreement with Gregg and Debbie Olsen for the development of four new Massage Envy Spa clinics located throughout Alaska. The first opening -- located in Anchorage -- is slated for the spring of 2012.

Massage Envy's development throughout Alaska is part of a steady and strategic plan being implemented by the brand, which includes expanding in existing markets while entering new cities across the country to help drive growth of the world's largest system of franchised massage centers.

Gregg and Debbie Olsen are new to the Massage Envy system. Gregg brings an extensive background in real estate and financial planning and Debbie was a sales manager for more than 10 years with a Fortune 500 chemical company. As experienced business owners, they currently own 33 Miracle-EarĀ® centers located throughout the U.S.

"Gregg and I live our lives with a focus on health and wellness, which is why Massage Envy was very appealing to us. We look forward to introducing the Massage Envy Spa concept to Alaska and expanding the company's presence throughout the state," said Debbie Olsen. "Our goal is to provide our members and guests the ability to take charge of their own health and wellness through Massage Envy's full range of convenient, affordable and professional spa and massage services."

Massage Envy has experienced unprecedented growth this year with the opening of more than 50 new locations and a total of 75 franchises sold since January 1st. With this recent growth, the brand has more than 700 Massage Envy and Massage Envy Spa centers currently operating in 44 states. Because innovation has been at the heart of Massage Envy since its inception in 2002, the company established a strategic partnership with global skincare leader MuradĀ® and launched the Massage Envy Spa concept in 2009 to build upon consumer's desire for inexpensive, healthy skin care beyond traditional massage therapy.

With year-over-year growth of 25 percent and an average unit volume of $1 million, Massage Envy has a membership base of more than one million members. The company also is the world's largest employer of licensed/registered massage therapists with more than 16,000 therapists providing over 250,000 massages every week.

"We are very excited to welcome Debbie and Gregg to the Massage Envy family and look forward to them bringing Massage Envy Spa to the residents of Alaska," said Lori Merrall, National Director of Franchise Sales, Massage Envy Franchising, LLC. "Our success in this new market will stem directly from their vast leadership and business experience and a commitment to providing affordable and accessible massage therapy and skincare treatments to members and guests who seek to maintain a balanced, wellness lifestyle."

The company's growth is based on a strategic expansion plan that includes identifying the right franchisee operator to build its business. Qualified franchisee candidates should have business sales or management experience, but do not need to have any massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy Spa franchisees can expect their initial investment to range from approximately $343,000 to $568,000, including the franchise fee.

With such a strong established brand, Massage Envy has programs available to assist with financing. Entrepreneurs interested in exploring franchising opportunities in Alaska with Massage Envy may contact Gregg and Debbie Olsen at (208) 921-5685 or For more information, you may also visit

About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 700 locations in 44 states and has experienced 25 percent year-over-year growth. In addition, the average unit volume for a Massage Envy is $1 million.The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA).For more information, visit

Kim Ryan
Fish Consulting

SOURCE Massage Envy