Jan 29, 2010 – CLEVELAND - LeBron James is now shooting with a Golden Arch.
The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm.
Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America’s most powerful athletes.
James will support several McDonald’s programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children.
He has filmed his first commercial with McDonald’s, a take-off on the infamous 1993 ad that featured hoops legends Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. The new spot will debut during the Super Bowl on Feb. 7.
James, a six-time All-Star with the Cleveland Cavaliers and reigning league MVP, is thrilled with his newest business partner.
Learn more about the McDonald’s Franchise http://www.franchiseexpo.com/McDonalds-Franchise.cfm
“McDonald’s and I make a great team,” he said. “We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world.”
Learn more about the McDonald's Franchise http://www.franchiseexpo.com/McDonalds-Franchise.cfm
# # #
Since 1996, FranchiseExpo.com is the definitive year-round lead generation website for franchise companies, registering tens of thousands unique entrepreneurial visitors every month.
