Effective immediately, Starwood Hotels and its numerous brands, which include Sheraton, Westin, W, LeMeridien, and The Luxury Collection, have endorsed the FiltaFry service to hundreds of corporate owned and managed facilities engaging in food production.
The decision to use Filta''s cooking oil micro-filtration and fryer management service came after the completion of a three month trial in the Boston area which resulted in a 37% cost saving for the Starwood Hotel facilities involved. Starwood agreed to the national service contract after considering Filta's impact on both their bottom line and their commitment to green initiatives.
The practice of cooking oil micro-filtration dramatically reduces the environmental impact of any commercial kitchen operation. Oil micro-filtration increases the amount of time fryer cooking oil can be used before disposal, while providing the added benefits of better tasting food, and reduced liability due to a reduction in possibility of grease burns. Restaurant industry analysts are consistently beginning to recommend external management of fryer operations as a best practice for large and small food preparation services. The advantage of reduced liability and cost, coupled with the increasing trend of incorporating green initiatives, is a combination that excites management teams.
Filta President Jason Sayers remarked on the new contract as, "a great opportunity for Starwood Hotels and our franchisees alike. We are able to help a major corporation improve operational efficiency and improve on the already substantial offerings new and current franchisees receive as support to grow their businesses."
Filta has placed themselves in a unique position in the franchise marketplace. They are the only established franchise that falls into the categories of three of the hottest upward trending industries by growth for franchise operations. Falling in the categories of, mobile franchise, green franchise, and cost reduction is definitely not hurting Filta franchisees. Its operations have seen double digit growth in business continually, year over year, with no signs of slowing. These impressive numbers are reminiscent of the late 90's and earlier this decade when the cellular phone industry went gangbuster as people discovered the benefits of the new technology. The reality is that most of the potential market cap for the cooking oil filtration industry still does not even realize an oil micro-filtration service like FiltaFry exists. Filta Franchisees are taking advantage of this fact all over the country. According to Filta President Jason Sayers, one out of every two on sight demonstrations results in a new long term client. To find out more about benefiting from Filta's new agreement with Starwood Hotels, and other major customers, contact them for information about procuring a franchise and exclusive territory in your area.