|PR Log (Press Release) – Oct 21, 2009 – Taking convenient
pick-up to a new level, 7-Eleven debuts a virtual dating game,
www.the711club.com, which challenges consumers own “game” for a
chance to wake up with a Hot Brazilian… cup of coffee.
Launched today, the game whisks players away to Rio Janiero’s exotic 711 Club, where they select a hot “date” from a group of sexy women and men. Game play involves navigating various nightclub scenarios by selecting the correct humorous “pick-up lines” from a multiple choice list. Players earn “mojo points” for each correct answer, as well as through other nightclub challenges. Sufficient “mojo” earns players an invitation to “Wake-Up with a Hot Brazilian” via a downloadable coupon for 7-Eleven’s Brazilian bold coffee and a map to their nearest store location.
Other features include:
A dance-off game giving players a chance to show their moves by trying to stay in-rhythm with their date The opportunity to share “pictures” and brag about the experience to friends.For more information and to play, visit www.the711club.com.
About Brazilian Bold Coffee
7-Eleven’s Brazilian Bold coffee brings the unexpected - an even bolder, richer coffee usually only offered in coffee houses. For coffee-drinkers who prefer stronger, darker brews, Brazilian bold coffee is a premium roast of highest quality featuring only select beans from the high mountains of Central and South America. It has a robust taste at a reasonable price.