Franchising in the United States is heavily regulated,...
We all know that much of our marketing efforts have moved online in recent years, and many franchise businesses are very adept at using social media to promote themselves to their customers. However, there is one approach some franchises are overlooking. Have you tried vlogging yet?
What is vlogging?
Vlogging is video blogging. Essentially, it is the art of delivering the information traditionally displayed in a written blog post in an engaging video-based manner. It is an increasingly popular way for businesses to connect with their target audience, and platforms like YouTube are seeing huge increases in subscriptions, with more than 5 billion video views across the platform every day.
How can vlogging help your business?
Here's how this approach can help your marketing efforts.
Engage your audience
Many people find it easier to watch a video than to read chunks of text, particularly if they are idly browsing social media at the end of a long day. When your vlog is entertaining and informative, they are more likely to engage with it. Every "like" counts, and the platform's algorithms will automatically push your vlogs to a wider audience than is typically possible with purely text-based engagement.
Share your human side
It is very easy for consumers to see your business as merely being a branch of a large franchise operation, but by vlogging, you show your face and remind potential customers that the business is run by a real person: you! Use vlogging wisely to give your audience some insight into who you are and why the business matters to you.
Introduce new products
Vlogging is a fun way of introducing new products. Share the unboxing of a new product, showcase the first bite of a new food product, or just build excitement and intrigue as the launch day approaches. The idea is to get potential customers excited and eager to try your new product.
Improve your SEO
Video content is a powerful tool for optimizing your Google rankings because it can be indexed. When you deliver video content alongside traditional blog posts and website updates, you will see a significant boost in your performance data.
Tell your customers what to do next
A subtle call to action in a blog post or sales pitch can be easily overlooked, but with a vlog, you can be very direct and tell your customer exactly what action you would like them to take. Direct them to your website, invite them to visit your shop, or ask them to like and subscribe to see more of your content. When customers enjoy your vlogs, they are far more likely to continue to engage with them, develop a connection with your brand and become brand ambassadors for you.
In conclusion, vlogging is a very powerful marketing tool that franchisees would be wise to leverage to drive sales, increase their customer base and connect meaningfully with their target audience.