Massage Envy Expanding Its Franchise Business Skincare

Date

Nov 30, 2017

More and more attention is being given to skincare options as consumer trends move toward healthier lifestyles, and franchise business brand Massage Envy is responding by adding new skincare services to its existing lineup. As a network, this brand is already providing more services in the skincare sectors than any other service provider in the county, and now it will also offer two new professional services: chemical peel treatments and a microderm infusion.

Brand CEO Joe Magnacca noted that preventative skincare isn't a one-off activity; it requires a myriad of maintenance and preventative services. The skincare services, he says, are a perfect fit for the brand's consumers and membership model, and the new services will make even more advanced skincare treatments accessible to consumers.

Part of the new lineup of services for skincare is chemical peels from innovator PCA Skin. Previously available via dermatologists and in high-end medispas, these peels use advanced, unique ingredients to boost cell turnover and encourage dead skin cell shedding. PCA Skin peels can also help reverse aging signs and treat conditions such as acne and hyperpigmentation. These treatments will come with a home-care kit as well. The other new service, microderm infusion treatment, will be available only at franchise locations and uses technology that holds 16 patents.

This franchise brand is looking to expand its skincare services even more in the future, with other services currently being tested, and an expansion on retail skin products is expected to hit locations early next year

The Massage Envy franchise opportunity

Based in Arizona and founded in 2002, Massage Envy has grown to over 1,180 franchise locations in the US and offers a variety of massage and skincare services in addition to its proprietary assisted stretching service, the Total Body Stretch. To qualify for this franchise opportunity, applicants need a net worth of $500,000 or more and at least $150,000 liquid. The franchise fee is $45,000 for the first location, and the initial investment ranges from $434,823 to $1,030,500.

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