Dogtopia Expanding Its Franchise Business Into Seattle


Jul 18, 2018

Dogtopia, already the most rapidly-growing dog service and daycare franchise business in the country, has just inked two franchise agreements for multiple units in Seattle. These additional 14 franchises will bring over 300 jobs to the city and are a part of the brand's aggressive growth plans, which target more than 400 units by the year 2021. The first new store will open near the Microsoft campus by the end of 2018.

International investment banker and entrepreneur Yarden Silber signed a 12-unit deal with the pet franchise to transform the area pet segment. Silber, who has a global business development background, has crafted a portfolio that features high-tech start ups. He graduated from Harvard University and Tel Aviv University. He was also the first Israeli to receive an Executive MBA from the China Europe International Business School.

Silber said that Seattle's notable and engaged dog-loving population made it an ideal market for the brand to expand into. According to the new franchisee, the pet brand has already positioned itself as the leading choice in dog daycare, and he looks forward to serving the pet parents in the city.

The other two units are part of an agreement with Allison and Michel Rau, two long-time customers at the brand's Virginia location who decided to take the franchise opportunity when they moved back to Seattle.

An industry innovator

Started in 2002, Dogtopia has since grown to more than 70 locations across the country. This brand offers personalized dog care in an environment that's comfortable, safe and fun. Its three key benefits for customers are education, exercise and safe socialization, and it's also known for its transparency. Pet parents receive a detailed tour of the center while their pets are evaluated for the brand's open-play setting. Webcams are installed so owners can check in on their pets no matter where they are.

According to its Vice President of Franchise Development, Alex Samios, the 12-unit deal will spark larger multi-unit deals across North America, inspiring entrepreneurs to take advantage of the brand's franchise opportunities as it expands. The US pet industry is expected to pass $100 billion in 2021, and this growing brand is positioning itself to be the leader. More than 60 units were sold in 2018, and there are 40 openings in the works.

This franchise opportunity has an initial investment range of $416,032 to $1,071,075, and there are openings in several markets.

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