If you haven’t already heard, 2009 is a big year for Filta. The
business has re-branded itself as the Environmental Kitchen
Solutions partner. A worthy tag, since the business consists of
FiltaFry, the undisputed market leader in oil-filtration & deep
fryer management, and FiltaCool a unique natural filter for
moisture control. Both products are proven to save clients money
and increase sustainability. More specifically, our clients
• Reduce original oil disposal up to 50% with FiltaFry • Extend
the life of perishables up to 50% with FiltaCool
With these types of efficiencies, it was natural for Filta to
re-brand itself as the Environmental Kitchen Solutions partner. As
most are aware, a lot goes into the re-brand of a company. Filta
has been steadfast since the latter part of 2008 at developing its
new brand with marketing materials, which include a new van wrap
for its mobile business (pictured), print advertising, web
advertising, increased corporate “green” efforts, and most recently
a newly branded web-site. In today’s world, a company’s website is
extremely important, so Filta felt it necessary to spend
significant time to create a user-friendly, detailed web-site so
the user will be both informed and satisfied.
Filta helps Franchise Owners succeed by using the marketing
Alongside the rebranding, The Franchisee’s marketing fund is
targeted towards national brand awareness, helping 2009 prove to be
a great year for Filta and its Franchise Owners.
Last week, Filta exhibited at the National Restaurant Association
show in Chicago. Filta’s CEO, Bob Rogers, commented how great it
was that many of the attendees either already used or had heard of
Filta… the brand awareness is working. Next month, Filta will be
exhibiting at the SW Food Expo in Dallas.
Other uses of the fund includes advertisements and articles in
trade publications such as Nations Restaurant News, QSR, FR&L,
Restaurants & Institutions, Food Management, Restaurant &
Hospitability, and online at NRN, Food Management and R&I.
National brand awareness is one of the many reasons franchise
owners join the Filta network.
See WWW.GOFILTA.COM , so you can learn how to save money and the
environment with Filta Environmental Kitchen Solutions.