Cafe2U jumps coffee queue at the Golden Bean Roasting Competition awards | Be The Boss

Cafe2U jumps coffee queue at the Golden Bean Roasting Competition awards


Mar 11, 2013

The Australian-born and world's largest mobile coffee franchise has shocked traditional coffee chains with its stellar showing 2010 CSR Golden Bean Roasting Competition. It is within the strongly contested coffee chain category that Cafe2U has been awarded a Bronze Medal, earning the distinction of being the only mobile coffee chain in Australia ever to be recognised in the prestigious awards.

In an industry where mobile coffee operators are traditionally dismissed as inferior purveyors of coffee, it was a result that surprised many of their well known fixed site rivals.

The CSR Golden Bean Roasting Competition is the largest coffee roasting competition in the southern hemisphere. Organisers were overwhelmed by the number of entries in this year's competition, eclipsing last year's 730 entries with more than 1000 coffee entries received from all over Australia and Asia.

Derek Black, Managing Director of Cafe2U was delighted with the result and commented that "Being a mobile business, Cafe2U needs to stand out in the eyes of the customer, this is why we have always been extremely passionate about the quality of our coffee blend. This was the first time that the Cafe2U Blend has been entered into a roasting competition, so it was fantastic to receive such high recognition from industry experts."

The winners of The CSR Sugar Golden Bean received industry accolades and are all allowed to brand their own coffee retail packaging with the prestigious award logo.

Cafe2U is the largest mobile coffee franchise system in the world, with over 160 successful franchises already operating in Australia, the UK and the USA.