IRON MAN Returns to 7-Eleven


Mar 11, 2013

‘Collect Like a Super Hero – Live Like a Billionaire’ Two Month-Promotion Runs in Preparation of Paramount Pictures’ and Marvel Entertainment’s IRON MAN 2 Coming to Theaters on May 7 IRON MAN 2 is a great vehicle to promote our Slurpee drinks since we know 7-Eleven customers love Marvel Super Heroes and we think this sequel promises to be even bigger than the original.

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Dallas (Vocus/PRWEB ) April 9, 2010 -- You know Slurpee® season has officially arrived when the first Super Hero movie tie-in hits 7-Eleven® stores. This year Marvel Studios’ IRON MAN 2 starring Robert Downey Jr., makes a return engagement at 7-Eleven in preparation of the theatrical release on May 7, 2010 of the film distributed by Paramount Pictures. The first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits.

Slurpee Cups
In both movies, Downey Jr. plays Tony Stark, a billionaire whose lavish lifestyle is interrupted only by his need to keep the world safe from those who wish to destroy it. “Collect Like a Super Hero; Live Like a Billionaire” – that’s Tony Stark-speak for the Slurpee promotion which includes a new Invincible Orange Slurpee flavor, a record-number of collectible Slurpee and Big Gulp cups, and an online sweepstakes to win a luxury trip to Los Angeles.

“IRON MAN 2 is a great vehicle to promote our Slurpee drinks since we know 7-Eleven customers love Marvel Super Heroes and we think this sequel promises to be even bigger than the original,” 7-Eleven Marketing Manager Evan Brody said. ”Tony Stark is a good guy, but he’s a quirky character, and his crime-fighting methods are a little unorthodox. I think Slurpee-drinkers can relate to a character that doesn’t always play by the rules.”

Robert Sabouni, Senior Vice President of Business Development and Promotions for Marvel Studios, stated, “7-Eleven is a great partner for IRON MAN 2 and we are impressed by their unique approach to provide fans of the film franchise collectible items that will celebrate the sequel’s release. We look forward to this partnership replicating the success 7-Eleven achieved when we released IRON MAN two years ago.”

Cups & More Cups
Always looking to up the ante on its Slurpee promotions, 7-Eleven has expanded its collectible cup count to 10 for IRON MAN 2 – four lenticular Slurpee cups, four premium Super Big Gulp cups and two premium molded character mugs – and added flying character straws.

Each action-packed lenticular Slurpee cup features never- before-seen film shots of the all-star cast – Iron Man and his crime-fighting partner War Machine (Don Cheadle), as well as Black Widow (Scarlett Johansson) and villain Whiplash (Mickey Rourke). The cups feature multiple frames from the movie to enhance the action effect. Even the domed cup lids have been redesigned for the promotion, shaped like the helmets accompanying the armored suits.

Each collectible IRON MAN 2 Slurpee cup has a code printed on the inside which can be entered at to earn points redeemable for real and virtual prizes as well as to enter sweepstakes like the “Collect Like a Super Hero-Live Like a Billionaire.”

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