Congratulations! You have the interest of a franchisee who has
researched your company, brand and business concept and who thinks
it meets their goals for owning a business.
This prospect has narrowed their choices to a couple of
options before choosing their partner for the next 20 years -- and
they are coming to visit you (and likely others) to rub elbows with
those who will support and coach them to success. You need to put
your best foot forward.
If you have done the required interviews before discovery day,
this is your opportunity to show this franchise prospect why
they should choose you over another concept.
What sets you apart?
One good differentiator is a digitized process that will make
franchisees productive, efficient and successful – out of the
Show them that you know the mistakes to avoid and have the
technology in place to ensure your franchisees avoid them.
Demonstrate that you know how to achieve success, and have
optimized and automated their processes to ensure operational
efficiency and maximum customer engagement.
Show potential franchisees that your business processes (read:
“your secret sauce”), based on industry best practices and
customized to your experience and customer data are
intelligent, that your software is self-learning, able to
modify and optimize processes and customer communications in
real-time based on customer and operational data.
How do you digitally transform your
franchise? It’s a lot easier than you might
Start with process optimization. Find a vendor who will help
you customize industry best practices to your time-tested business
model, and will use these rules to create a business process
enforcement, reporting and improvement engine.
process engine will ensure that the best
practice rules you have time tested are consistently followed by
franchisees and their staff, every time. Your solution should
notify franchisees in real time (and corporate franchise
performance coaches or executive team members as escalations
require) when they deviate from operational best practices and
benchmarked targets and should alert franchisees when a staff
member exhibits fraudulent behavior.
Business process automation should act as a digital franchise
adviser that immediately and automatically notifies franchisees
when they deviate from franchise best practices, and should advise
them of the path needed to fix problems, stay on course and
expedite their path to profitability. Ideally, business automation
also should engage your customers in consistent and responsive
communication, increasing retention and acquisition.
On franchise discovery day, set your franchise apart. Digitize
your processes and your customer communication with intelligent
business process management, created specifically for franchise
systems. Impress prospective franchisees, engage customers
and make continuous improvement a reality for every