Owning a publication franchise is a smart investment opportunity because people are always looking for a way to advertise and market their company. With a publication franchise, you have the power to use a variety of different tools to help other companies achieve their success. You also will be able to use your publication franchise as a way to give your audience thought-provoking information to read about certain industry topics. Publications are so much more than just a magazine or piece of direct mail, and now publications include digital and mobile platforms. With a publication franchise, you are able to influence people’s thoughts and interests on issues and ideas.