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Sandler Training


Sandler Training is a world leader in innovative sales and management training. For over 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology to help salespeople and managers excel.

Facts & Figures

Liquid capital required
$50,001 - $100,000
Units in operation
Franchising Since


SandlerTraining has been the #1 RatedTraining Franchise by Entrepreneur Magazine 9 times, including2010.

Sandler Training has been named one of the Top 25 HighPerforming Franchise by the WallStreet Journal (2008)

Sandler Training is the leading provider of a comprehensive setof sales, management,leadership, coaching and related training programs. The privatelyowned company wasfounded in 1967 by David H. Sandler and Edna C. Sandler. Davidwas a visionary salestrainer, motivational speaker and author of "You Can't Teach aKid To Ride a Bike at aSeminar." Sandler Training® has grown exponentially over thepast 40 years to become thetraining industry's most successful and widely used sales andmanagement curriculum anddevelopment programs. Its key - and still unique - feature is itsongoing reinforcement ofSandler's core teachings. Through continued support and follow-up training sessions,Sandler Training® transforms the sales culture of organizations,whether they are a Fortune500 with two thousand salespeople around the globe, or a smallbusiness with just foursales reps.

Sandler Training® is based on reinforcement training. Changingpeople's attitudes andbehaviors and their total mastery of a new selling methodology isnot a "quick fix" solutionthat happens in a one-day seminar or an eight-week course.Producing lasting change inpeople only comes about through ongoing reinforcement:classroom-based trainingdelivered every week. Using its unequalled network of 235Sandler Franchises in the U.S.A.,Canada, Mexico, the United Kingdom and 25 other countries,Sandler solutions range from asingle-site company with a few sales professionals serving localclientele to a globalenterprise with thousands of professionals serving differentgeographic and businessvertical markets. Sandler's extensive curriculum covers sales,management and leadershiptraining, executive coaching and other programs tailored toindividual client needs.


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