7-Eleven, Inc. is the franchisor. The franchisor’s direct parent is SEJ Asset Management & Investment Company, which is wholly controlled by Seven-Eleven Japan Co., Ltd. The franchisor’s ultimate parent is Seven and i, a Japanese corporation. Franchisees operate extended-hour retail convenience stores that emphasize convenience to the guest and provide a broad array of products, including many not traditionally available in convenience stores. These products include an assortment of high-quality fresh food, hot food and proprietary beverage offerings, and private brand items. The stores are generally open every day of the year usually 24 hours a day.