Eat the Frog Fitness

Initial Franchise Fee$39,000
Capital Required $150,000
Number of units 4
Investment Level $500,001 ~ $1,000,000
Franchising Since2017
Royalty Fee7%

About Us

Co-founder Bryan Clay was an Olympic Decathlon Gold & Silver Medalist who earned the title of “The World’s Greatest Athlete” during the Beijing Olympics in 2008. He is also a 3-time World Champion, and 4- time US National Champion.

Eat The Frog Fitness is a new small group boutique fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry. The company’s focus is:

  • Based on AI technology
  • Customized personalized fitness prescriptions
  • Customized nutritional supplementation
  • Virtual training
  • Client access on a 24/7 daily

Eat The Frog Fitness (ETF Fitness) was inspired by Mark Twain’s famous quote: “Eat a live frog first thing every morning and nothing worse will happen to you the rest of the day.” - Mark Twain. In other words do the hard things first including taking care of your health and fitness.

About the Industry - Boutiques Are Not a Storm; They Are a Category 5 Hurricane

According to IHRSA’s Health Club Consumer Report, boutiques drive $2.45 billion in monthly subscription revenue versus $1.49 billion for traditional commercial fitness clubs.  That’s staggering 61 percent more subscription revenue for boutiques than clubs. The continued growth of boutique clubs is the hottest trend in the fitness industry.  In the United States alone, 42 percent of all club members are also a member of a boutique

Our Opportunity

The growth of the fitness industry is continuing to move northward.  Eat The Frog Fitness AI approach to personalized prescriptions along with continued evaluations and allowing for individuals to work out on their schedules is unique.  There are ground breaking opportunities for Area Representatives and franchises throughout the US and in Canada.


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Upcoming Expos

Nov 1-3, 2018 Los Angeles, CA
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Franchise Expo West

Los Angeles Convention Center
Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center