Mar 11, 2013
Sandler Selects New Name
STEVENSON, MD (February, 2008) – Sandler Sales Institute announced today that it has
adopted a new name – Sandler Training – to reflect its broader capabilities and expansion plans. The
company,...
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Sandler Training is the leading provider of a comprehensive set
of sales, management,
leadership, coaching and related training programs. The privately
owned company was
founded in 1967 by David H. Sandler and Edna C. Sandler. David
was a visionary sales
trainer, motivational speaker and author of "You Can't Teach a
Kid To Ride a Bike at a
Seminar." Sandler Training® has grown exponentially over the
past 40 years to become the
training industry's most successful and widely used sales and
management curriculum and
development programs. Its key - and still unique - feature is its
ongoing reinforcement of
Sandler's core teachings. Through continued support and follow-
up training sessions,
Sandler Training® transforms the sales culture of organizations,
whether they are a Fortune
500 with two thousand salespeople around the globe, or a small
business with just four
sales reps.
Sandler Training® is based on reinforcement training. Changing
people's attitudes and
behaviors and their total mastery of a new selling methodology is
not a "quick fix" solution
that happens in a one-day seminar or an eight-week course.
Producing lasting change in
people only comes about through ongoing reinforcement:
classroom-based training
delivered every week. Using its unequalled network of 235
Sandler Franchises in the U.S.A.,
Canada, Mexico, the United Kingdom and 25 other countries,
Sandler solutions range from a
single-site company with a few sales professionals serving local
clientele to a global
enterprise with thousands of professionals serving different
geographic and business
vertical markets. Sandler's extensive curriculum covers sales,
management and leadership
training, executive coaching and other programs tailored to
individual client needs.