Before any good franchise marketing PR professional maps out a strategy for success, they start with four key principles: Know the brand, know the industry, know the messaging, know the journalist.

March 2021

We are concluding this 3-part series, on some best practices, or possibly let’s continue to say ‘anticipated best practices’ on how to Turn Your Franchise System Back On.

The ins and outs of franchising in 3 minutes. Franchise consultants at the iFranchise Group lay out the basics for those asking "what is a franchise" and "how do I franchise my business."

G.I. Tax has been featured by us before for putting a new spin on tax preparation and for offering great services and their support for Veterans. Now they are listed as a top emerging franchise and have offered to cut franchise fees by 50% for all Veterans and first responders who submit an application before March 31st

In this video, we focus on your personal credit which is the first area listed in the 5 key areas to prepare for an SBA loan and an equipment lease.

It seems odd to believe that now would be a good time to expand a business through franchising, considering we are just on the other side of 2020 and all that came with it. However, there is good news to be had for franchisors. Several factors support the idea that 2021 may be the best year yet to franchise a business, here are three of the top reasons to consider.

Keith Richards' passion for food preparation combined with a tireless work ethic helped him move up the ranks to café manager at Birmingham’s award-winning restaurant Bottega Café. After a trip to Greece with his wife, Amy, in 1997, Keith returned to the south with a palate for Greek cuisine.

Daniel Stanton is the Founder and Chief Executive Officer (CEO) of Now Optics, which consists of optical retail brands My Eyelab and Stanton Optical. Under Stanton’s leadership, Now Optics is among the nation’s fastest growing, full-service optical retail companies. Due to its rapid growth over the past few years, the company’s store footprint has expanded to over 200 corporate and franchise locations in 27 states under the Stanton Optical and My Eyelab brands. In 2016, his visionary approach and desire to innovate led to Now Optics’ retail debut of ocular telehealth exams. Since then, Now Optics’ affiliated network of doctors have administered over 1.2 million telehealth eye exams nationwide.