Prior to a 30-year trajectory as consultant to Fortune 500 companies, Tom served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.
He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.
Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show.
As a widely published author, he has written 14 books, including:
- Marketing: The Good, The Bad, The Ugly ¬Success, Failure, and the Sure Thing
- Change is Good, You Go First -21 Ways to Inspire Change
- Uncommon Wisdom -live a Joyful Life with Financial Success
- The 10-Minute Marketer's Secret Formula -a Shortcut to Extraordinary Profit using Neighborhood Marketing
- 501 Killer Marketing Tactics -to Increase Sales, Maximize Profits, and Stomp Your Competition
- The Local Entrepreneur -A Shortcut to Extraordinary Profits including 8 CD's / 1 DVD / 110 page workbook
18 Keys to Successful Marketing
Successful marketing is a continuous process that you can maximize by understanding and accepting the following 18 principles.
Targeting Your Trading Area Effectively
Would you like to know more about how to grow your top-line sales using only a fraction of the money you might be spending on advertising, and with a lot more control than you’d have with scattershot marketing?
Underdogs RULE!
Underdog – a competitor thought to have little chance of winning a fight or contest. But you already knew that didn’t you?
What Is Neighborhood Marketing?
Neighborhood Marketing is an old concept, but it’s as relevant and fresh as any current technological mass media campaign. It’s about targeting your marketing efforts on specific neighborhoods.
A Call For Back-To-Basics Marketing
There is a dawning realization among marketing-driven businesses that mass media advertising, like military bombing campaigns, cannot achieve the results you get from troops on the ground.
Why MORE is Not Necessarily Better
When it comes to making decisions, I'm not what you'd call a numbers guy. Statistics rarely drive me. Feelings, intuition, and gut instinct do.
How Much Money is Required For Your Franchisees to Spend Locally?
You know I’ve come up with a system that took me over 10 years to figure out and I’ve done it already with 29 companies.
8 Rules to Follow to be an Extraordinary Franchiser and Franchisee
To be an extraordinary franchiser/ franchisee you must follow the rules of engagement. Here 8 rules to follow to be an extraordinary franchiser and franchisee.
