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Benny's Pizza


Benny's Pizza started in Blacksburg, VA in 2011 and has since been serving the local community giant oversized slices of pizza heaven. Now, Benny's has grown to 20 locations across 5 states.

Facts & Figures

Liquid capital required
$200,001 - $500,000
Franchise fee
Units in operation
Franchising Since


Benny's Pizza

About Us

Benny Marzano’s, aka “The Mothership”, was born out of necessity, and hit the downtown Blacksburg, VA scene in September 2011. Since then, it has been providing the local community with hugely oversized slices of pizza heaven. In just 8 years, Benny’s has grown to 20 locations across 5 states. Benny’s is on pace to sell 375,000 pizzas this year, enough to feed 3 million happy customers.

Why should you open a pizza franchise?

Pizza has long standing popularity and has a solid foothold in the daily lives of Americans, with 91% of Americans eating pizza at least once a month. Pizza franchises also have a lower overhead when compared to other businesses, and the business model is better equipped for scalability in the future.

Pizza restaurants in the United States have generated 46.34 billion dollars in 2019. Consumers spent 37.8 billion at quick services restaurants like Benny’s, up 1.3 million over the previous year. Between the years 2017-2019, franchises have been gaining an edge in the pizza industry, growing from 58% of total pizza shops, to 61%. Chains are starting to significantly outpace independent operators.

Our Opportunity

We were founded on the idea of fitting the highest quality ingredients into the fastest two-handed meal for $5. As we have grown, we have been lucky to continue to perfect Benny’s recipe to include all American grown ingredients know to be the best in the industry.

Why Choose Benny’s?

  • Proven unique concept
  • Personalized brand and theme
  • Simple menu and operations
  • Diverse clientele and revenue streams
  • Perfected procedures and processes
  • Contract to opening location, design and training support

Owning a Benny’s restaurant is a reward like no other. These are the qualifications which are broad and flexible as long as you are passionate about bringing quality to your community. If you meet the following criteria, we want to hear from you today!

Personal characteristics:

We are looking for a STAR, someone who goes above and beyond like Benny himself. Passion, drive and fearlessness. We look for people with a strong background in management leadership and communication skills but restaurant experience is NOT a requirement.

Financial qualifications:

To open a Benny’s franchise, an investor only needs roughly $50,000 in liquidity to get started.


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