The Counter

Founded in 2004 by two LA restaurant and nightclub industry veterans. The Counter began as a place for friends and co-workers to hang out in Santa Monica after work. Word soon caught on and not surprisingly, the simple ideas of using all natural ingredients, a variety of ice cold craft brews and interesting wines, small, but well crafted menu offerings, all served in a neo-industrial restaurant space would really appeal to the masses! Catapulted to success by amazing PR and unparalleled celebrity endorsements, The Counter experienced historic growth.

Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 100+ stores currently in development throughout the U.S.

We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.

This your opportunity to be part of something special. We are as picky about our franchise partners as we are the quality of our ingredients used in our award winning menu items. So if you are ready to experience a life changing investment, we need to talk.