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Benjamin Moore

Business Opportunity

Since 1883, Benjamin Moore has distributed its products through a network of friendly and professional independently owned and operated dealer retailers.

Facts & Figures

Liquid capital required
Units in operation


A Berkshire Hathaway Company

Who We Are

Founded in 1883 by Benjamin Moore and his brother in Brooklyn, NY, Benjamin Moore & Co. is one of North America’s leading manufacturers and dealers of premium quality paints. The Moore brothers built this company based on their vision and commitment to “intelligent industry in the spirit of integrity.” Product innovation, color technology and design leadership define who we are today. Our integrity, passion for excellence and respect for community remain the foundations for our business success.


The success of our dealers is our number one priority, you get our strategies; national advertising; marketing; education; and support that goes way beyond our premium product. All the while knowing that Benjamin Moore stands ready to help you succeed. No constraints. No fees. No royalties.

Our most successful dealers are hardworking, dedicated individuals with a passion for color, community and customer service. We are looking for people who are self-starters with ambition to own, grow and innovate their business.Individuals who are continuous learners and are able to put in the hard work it takes to make their business thrive.

Our Vision

We remain committed to the vision of our founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to our customers through our nationwide network of knowledgeable, customer-friendly, independent retail locations.

Everything and Moore

Benjamin Moore is only available at independently owned paint and hardware stores. It is an unparalleled retail experience whether you need interior or exterior, premium or commercial-grade paint or stain. Benjamin Moore paint stores are ready to serve you.

Our Ideal Candidates Would Have:

  • Low cost of entry $60,000 (unencumbered capital)
  • Retail, general business or related industry experience
  • Strong credit history
  • Located within an available market or willing to relocate
  • College degree or equivalent business experience

Other Key Points:

  • A Berkshire Hathaway Company
  • Pre-selected sites
  • Flexible Retain Design Options

Franchise Testimonials

“When you run a business, you end up getting involved in many tasks. I like the fact that the interactions that happen in my store rest on my shoulders. Benjamin Moore provides great products that have impact. Most people don’t just walk into a paint store and utter the word ‘wow.’ We have a unique partnership going and are proud to be part of our local community. We are the people’s paint store.” – Craig Bond, Tommys Paint Pot, Eugene, OR

“It’s rewarding to own a business, and a constant learning process. Paint technology is evolving and Benjamin Moore is leading that change. We’re excited to sell these high-performing and eco-friendly products. In a marketplace with an increasing number of big-box stores, running a small business is a strength. You get to know your products in and out, and your knowledge and expertise help customers develop 100% faith in you. That’s a true mark of success.” – Colleen Curry, Painters Express Inc., Middletown NJ

“I have been running my own business for 25 years. I started with one store in Woodhaven, NY, and now own four Benjamin Moore stores. I’m very proud to be a Benjamin Moore dealer and to have them as a partner. The brand lives up to its name. Years later, I am still selling premium paint that produces sophisticated looks every single time. That is why my customers keep coming back. I put my heart into my business to serve the community. You work very hard, but it’s the best kind of work.” – Jean Park, Colorall Paints & Blinds, Fort Lee, NJ


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