Remarkable Results for CruiseOne’s New Automated Social Program, Powered by SproutLoud
New program empowersagents with automated social media marketing support
FortLauderdale, Fla. (September 22, 2015)– Home-based travel franchise CruiseOne®, which is part of theworld’s largest cruise agency and award-winning leisure travel company WorldTravel Holdings, recently launched one of its most successful marketingprograms to date, CruiseOne Automated Social Program. The progressive newprogram utilizes SproutLoud’s advanced hyper-local marketing platform todeliver automated, branded social media content and scheduling to its vastnetwork of franchisees. The CruiseOne Automated Social Program launch receiveda record-breaking response, with more than 320 enrollments in just the first 10days.
For almost 25years, CruiseOne has equipped its franchisees with dynamic programs, which arecomplemented by the latest technology advancements, resulting in rapid growth.The CruiseOne Automated Social Program is offered at no cost to franchisees andenables them to receive corporate-aligned content that can be filtered to theirpotential customers using today’s social mediaplatforms.
"We arethrilled to offer our franchisees a centralized, hassle-free way to distributeoptimized content and improve customer engagement,” said Rosemarie Reed, vicepresident of marketing at CruiseOne. “Travel is very experiential and byproviding inspirational quotes, photos and even our consumer promotions, we arecreating a connection between our franchisees and their clients which willinstigate more effective customer interactions.”
Specifically,the CruiseOne Automated Social Program gives agents a range of benefitsincluding: content categories, professionally designed posts and automatedscheduling. To encourage flexibility, the social program also allows agents toselect from three enrollment options, which include:
·Automated:Franchisees select which content categories they want automatically posted totheir social media pages.
·Do-It-Yourself:Franchisees download professionally designed posts from their selected contentcategories and manually post when they want.
·Mix:Franchisees can pick and choose which categories they want to post manually orautomatically.
A widelyrecognized tech industry leader, SproutLoud has helped many brands fortifytheir marketing solutions with breakthrough, automated services. Expressingexcitement to work with CruiseOne to help drive focus and profitability, GaryRitkes, president at SproutLoud, stated “We are honored they chose our platformto be an integral part of their strategic effort in providing agents with ahost of marketing resources designed to enlarge opportunities.”
The CruiseOneAutomated Social Program is one component of CruiseOne’s multi-tiered marketingprogram, which ensures that its franchisees are always in front of existing andpotential customers. The company boasts an innovative travel video library,uses a segmentation technique to qualify which customers receive directmailings, and also sends weekly emails on behalf of its vacation specialistshighlighting consumer promotions, travel tips and more. CruiseOne spends morethan $1 million annually in lead generation to increase brand awareness,generate leads and drive continuous web traffic.
As a result ofthe wildly successful implementation of CruiseOne Automated Social Program, thecompany has since been prompted to plan a similar program launch for its sistercompany, Cruise Inc., in the coming weeks.
Those with apassion for travel interested in exploring CruiseOne franchising opportunitiesshould visit www.CruiseOneFranchise.com or call 888-249-8235.
In operationsince 1992, the home-based travel franchise CruiseOne® is ranked inthe top three percent of all franchises worldwide and is a member of theInternational Franchise Association. As part of World Travel Holdings, theworld’s largest cruise agency and award-winning leisure travel company,CruiseOne franchisees are able to offer their customers the lowest possiblepricing on vacations with its 100 percent “Best Price and SatisfactionGuarantee.” CruiseOne has received partner of the year, a top-ranking status,by all the major cruise lines including Norwegian Cruise Line®,Royal Caribbean International®, Celebrity Cruises® andCarnival® Cruise Lines. For more information on CruiseOne, visit www.CruiseOneFranchise.com. Like CruiseOne on Facebook at www.facebook.com/CruiseOneFranchise, and follow us on Twitter at@CruiseOneBiz.
SproutLoud is ahyper-local marketing platform that helps brands in any vertical manage andgovern their marketing campaigns and programs with the channel partners thatsell their products or services (Local Retailers, Distributors, Agents, SalesReps, Dealers, VARS, Employees, Franchises.) The platform is deployed byenterprise marketers looking to protect brand integrity and to increase speedto market messaging with pre-created high quality content to be co-branded bythe partners. The award winning platform has four distinct strengths: providingthe most flexible advertising and co-op funds management tool on the market, automatingthe customization and distribution of local marketing messages, aggregating themost comprehensive advertising services and tactics through best-in-classmarketing service partners, and delivering real-time business intelligence tothe brand.###
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