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Red Effect Infrared Fitness Growing Franchise Business

Red Effect Infrared Fitness, first to the market with the unique infrared fitness concept, recently announced new franchisees in various markets. This is yet another move that reinforces the fitness franchise business as a leader in the boutique fitness franchise space.

The brand is also accelerating development efforts and increasing its franchise opportunities as a result. Since its launch onto the national fitness stage 24 months ago, Red Effect has inked 188 new franchise agreements. By the year 2019, this growing company will double its number of studios operating in Ohio, Florida, Oklahoma, South Carolina, Michigan and Virginia.

Brand Founder and CEO Allie T. Mallad said that the company's early success can be contributed to its strong growth model and outstanding concept. According to Mallad, the brand is humbled by its franchisees' passion to help bring the concept of infrared fitness to consumers in the market.

The CEO also announced the new franchisees below as early movers in this emerging fitness brand:

Jana and Brant Harrold in Oklahoma

Taylor and Michael Withrow in South Carolina

Devon and Joel Kutz in Detroit, Rochester and Plymouth, Michigan

Bryan Wright in Northern Virginia

Shauna and Gary Hopper in Washington, DC and Northern Virginia

Emily and Kyle Draper in Tampa, Florida

Josh and Hayden Epstein, Area Developers in Southern California, including San Diego, Orange and Los Angeles Counties

Lourdes and Alex Fernandez, Area Developers in South Florida, including Monroe, Palm Beach, Broward and Miami-Dade Counties

Julie and Jim Bazner in Woodhaven and Allen Park, Michigan, and Toledo, Ohio

Red Effect offers a a unique fitness experience combining infrared heat with high-intensity interval training and offering other services with infrared, including cycling, kickboxing, circuit training, barre and yoga. Heart-rate monitor tech is used alongside the heat to create the ultimate workout.

This rapidly-expanding brand still has franchise opportunities available in many markets as it seeks to grow its footprint.

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