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Picture Perfect Franchise Business Primed for Expansion

Selling a property can be challenging, which is why so many people opt to stage their homes. Home staging can add 10 to 15 percent onto the sale price, and many staged homes sell twice as fast as non-staged ones. Since this is common knowledge in the real estate market, many homeowners look for professional home staging service providers, such as the Picture Perfect franchise business. This Florida-based home management and staging company has been growing rapidly and is now offering franchise opportunities to qualified and interested entrepreneurs.

Brand owner Laura McInnes has been in successful positions for decades, with more than 15 years spent as a National Training Director for a large health and wellness brand and time spent as marketing manager for a well-known winery. Her home staging and management venture has now been in the market for over a decade, helping people sell their homes faster.

According to McInnes, a vacant home is harder to sell because buyers can't get a mental picture of how their furnishings would look in the same space. Additionally, vacant homes are at risk for several issues, including pests, dirt and vandalism, and they may carry higher insurance rates. With the brand's Home Management program, homes are maintained by live-in managers and are well-furnished, and it can save the homeowner money on their insurance.

Since the franchise launch not too long ago, new franchises have already seen high demand. One franchise has managed to achieve average income of $8,000 per month consistently and is still growing. Franchisee Olivia Hale said that she was also impressed by her experience so far. Hale did not realize how enjoyable it would be to manage people and several properties, and she credited McInness with personally helping her with initial staging and properties.

Part of a $45-billion-plus industry, Picture Perfect is currently offering franchise opportunities across many markets. The initial investment with this brand ranges from $35,000 to $50,000.

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