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My Auction Addiction Franchise -Interview with CEO, Lloyed Swartz

I started as a business entrepreneur at age 11, with several small businesses from selling berries to landscaping. Over my decades of experience I owned Restaurants, franchises, a construction business and was exposed to many other different and diverse industries. After the construction down turn, I decided in 2011 it was time to put my decades of experience to use in creating a sustainable, highly profitable, and low overhead business that could be franchised so anyone could be successful. Realizing technology is the way of the future and the Estate Sale business is exploding, I decided to create a more efficient way for goods to be sold in a Liquidation environment such as Estate Sales, Moving or Downsizing Sales. After nearly 5 years in business I know what I will be doing for the rest of my working career, having fun and making great money while helping others!


Franchise Expo:  What is My Auction Addiction  franchise opportunity all about?
Lloyd Swartz: Simply put, we provide traditional services that are in high demand, including Estate Sales, Moving and Downsizing services, Business Liquidations and Storage Auctions, we just do it better. We use a concept that utilizes a local, online auction community and live interactive video auctions to dominate the competition.

FE:  Who is your ideal candidate for My Auction Addiction franchise?
LS:  Anyone that prefers to work from home, earn a higher than average income, enjoys helping others and making new and interesting discoveries. Friendly and energetic individuals are better suited. Excellent for husband and wife teams. Also great for those that have some Estate Sale or Re-sale experience and want to take the industry to the next level.

FE: What type of training and support do you offer My Auction Addiction franchisees?
LS:  Your initial training is practical participation in a real operation for at least 1 week, but for as long as you need to feel comfortable with the system. We provide relentless business and franchise development support that includes someone who will answer the phone when you need it. We provide separate technical and business support, ongoing upgrades and marketing support at no additional charge. We also have ongoing training opportunities as well as intensive start up support for as long as needed. 

FE: What are some of the advantages in being My Auction Addiction franchisee?
LS: With a My Auction Addiction franchise you take advantage of a booming industry, huge earning potential, fantastic gross margins and net profits, ground floor opportunities, large protected territories and significant quality of life. 

FE: Are you a member of any Associations?
LS: As local buying and selling communities, we value local community involvement. Including membership in local non-profits, chamber of commerce’s, and realtors associations.

FE: Tell us a little about the Estate & Moving, Business Liquidations Auction Market?
LS: Our Industry includes anyone that needs to sell anything from anywhere. Estate Sales are a huge part of our business and due to the aging population the number of sales are doubling! We also assist anyone in transition moving or downsizing, and people are always moving. We can liquidate any asset from real estate to business as well as lucrative storage units. There will always be a large need for our services.

FE:  How successful is your company today and what are your future growth plans?
LS: We have proven our concept and earn a great living at what we do. We created a unique patent pending system and related technologies to deliver and amazing service anywhere. We have never taken on any debt and have been profitable since our first month. We are going to create successful franchises everywhere!

FE: What are your franchisees saying about the business?
LS: We are just starting the franchise process and are excited to see just how far our franchises will go!

FE: What advice do you have for someone looking to acquire a Franchise?
LS:  Look beyond the big names, bright lights, flashy booths and legacy brick and mortar concepts. The most profitable businesses are employing unique technology and low overhead. Consider something unique, rather than something that is over saturated already. For example; we need many more Estate Sellers to handle the growth of the aging population, but do we really need more burger joints? Look for opportunities with wide open and guaranteed territories. Something where your return on investment is fast and risk is low. Consider flexibility, personal support and quality of life. For example; do you want a 7 day a week business? Or some weekends and holidays off? Something you will enjoy will also bring you a greater likely hood of success. 

FE: In your opinion, why do you think that My Auction Addiction would be a great opportunity for someone?
LS: We provide you with everything you need for a ridiculously low startup cost. You can earn brick and mortar revenues from your home office while enjoying a higher quality of life. By utilizing a high tech approach and a unique concept you can outperform competitors in never before imagined ways while delivering a superior result to clients.


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