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CRUNCH FRANCHISE PARTNERS WITH BDA SPORTS MANAGEMENT



CRUNCHFRANCHISE PARTNERS WITH BDA SPORTS MANAGEMENT

TOBUILD FITNESS PLATFORM

New York, NY –January 29, 2015 – Crunch Franchise is pleased to announce that it haspartnered with sports industry veterans BDA Sports Management to exclusivelydevelop and operate Franchise ownership opportunities of health clubs with NBAathletes across the globe. The partnership currently includes franchiselocations with BDA Sports clients Joakim Noah (Chicago Bulls), Klay Thompson (Golden StateWarriors), Chase Budinger (Minnesota Timberwolves) and Darren Collison(Sacramento Kings).

The two companies areperfectly aligned to give athletes the ability to focus on physical fitness andprovide them with an outlet through business to share a love of fitness andhealth with others. With only one year since its inception, the joint venturesof BDA Sports clients and Crunch have brought multiple fitness centers toNorthern, Central and Southern California and are currently expanding with fivelocations in Chicago. For BDA Sports, providing this unique opportunitysupports diversification in its services and is a benefit for athletes bothdomestically and globally.

"I've alwaysadmired Bill Duffy and his agency for being a bold and passionate leader in thesports industry,” said Ben Midgley, CEO of Crunch Franchise. “We’re honored towork with BDA Sports and have its athletes join Crunch, as we continue to buildthe franchise into a global health, wellness and fitness company."

Crunch Fitness, therenowned gym chain, is best known for its “No Judgments” philosophy and formaking serious workouts fun through innovative group fitness programming andcutting-edge training offerings. Over the past four years Crunch has openedover 80 new locations and has already grown to have one of the largestmembership bases in the global health and fitness industry.

Bill Duffy is thefounder and Chairman of BDA Sports Management, a global sports management firmleading in its field. BDA Sports represents more than 40 NBA players, including28 first-round picks, 15 lottery picks, four number one Draft picks and morethan 80 professional basketball players internationally. The firm’srepresentation includes Chinese icon Yao Ming; NBA All-Stars Steve Nash, RajonRondo and Joakim Noah; and NBA stars Klay Thompson, Mike Conley, Danny Greenand Andrew Wiggins among many others. The agency has negotiated over $3 billionin player and endorsement contracts.

"Theunprecedented partnership BDA Sports has cultivated with Ben Midgley and CrunchFranchise offers the company and its clients an opportunity to be innovators inbusiness while positively impacting communities of great importance," saidBill Duffy. “A key area of focus for BDA Sports is the creation of brandedopportunities for its clients that not only position them for long-termfinancial stability, but also secures a legacy that will continue long afterplaying careers end. The athlete’s ability to influence off the court issteadily broadening and we are extremely encouraged by the initial success we’veseen with franchise locations for Joakim, Chase, Darren and Klay. As BDASports’ global influence in the industry grows, we're excited for the continuedexpansion of the relationship.”

To learn more aboutCrunch franchising opportunities, visit www.crunchfranchise.comand for more information on BDA Sports, visit www.bdasports.com.

Crunch isa gym that believes in making serious exercise fun by fusing fitness andentertainment and pioneering a philosophy of No Judgments. Headquartered in NewYork City, and co-owned by New Evolution Ventures (NeV) and private-equity firmAngelo Gordon, Crunch serves over 450,000 members with over 100 gyms worldwide,including 82 franchise locations in MA, PA, NY, NJ, CT,WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across theU.S. and around the globe. Go to www.crunch.com for more information.

BDA Sports Management (http://www.bdasports.com/) is one of the most respected sports managementfirms providing, the highest quality of full service representation, personalattention and guidance to active and retired professional athletes. BDA Sportsis committed to helping each client reach their full potential as professionalathletes, business people and human beings. Through long-term representationand management, BDA Sports athletes expand upon their popularity and maximizetheir brand potential both on and off the court. BDA Sports hasoffices in Walnut Creek, Santa Monica, Chicago, New York, Denver, Portland,Charlotte and BDA International in Redondo Beach. 

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