Prior to a 30-year trajectory as consultant to Fortune 500 companies, Tom served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.
He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.
Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show.
As a widely published author, he has written 14 books, including:
- Marketing: The Good, The Bad, The Ugly ¬Success, Failure, and the Sure Thing
- Change is Good, You Go First -21 Ways to Inspire Change
- Uncommon Wisdom -live a Joyful Life with Financial Success
- The 10-Minute Marketer's Secret Formula -a Shortcut to Extraordinary Profit using Neighborhood Marketing
- 501 Killer Marketing Tactics -to Increase Sales, Maximize Profits, and Stomp Your Competition
- The Local Entrepreneur -A Shortcut to Extraordinary Profits including 8 CD's / 1 DVD / 110 page workbook
Helping To Build Sales With Current Franchise Operating Locations
Everything you read about franchising has to do with selling more franchises. What about a major focus on helping to build sales with current franchise operating locations? Here are your key areas that need to be addressed.
Franchising: Stand Up & Be Counted
As a franchisee - are you prepared to stand up and be counted in assuming the responsibilities of a true partnership, with your franchisor? Your future is as bright and promising as we, ourselves, want to make it.
Franchise Renewals
In today’s tight money market, the wisdom of putting the GREATER burden for development on the company, with its greater financial resources, becomes clear. Growth is essential to ALL of us, if we are to achieve the ever-increasing impact we need.
Franchising, Optimism for Success!
The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal.
Franchising, A Strategy for Added Value
To be successful in franchising, it’s the franchisors responsibility to listen to you and adapt to your needs. Those of us who work directly for a franchisor, recognize that we have a profound obligation to ensure the future success of YOU, our franchisees.
Franchising, it’s a Partnership
To be successful in franchising, it’s a partnership between the franchisor and franchisees that must be based on much more than a series of legal phrases contained in a Franchise Agreement.
