Prior to a 30-year trajectory as consultant to Fortune 500 companies, Tom served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.
He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.
Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show.
As a widely published author, he has written 14 books, including:
- Marketing: The Good, The Bad, The Ugly ¬Success, Failure, and the Sure Thing
- Change is Good, You Go First -21 Ways to Inspire Change
- Uncommon Wisdom -live a Joyful Life with Financial Success
- The 10-Minute Marketer's Secret Formula -a Shortcut to Extraordinary Profit using Neighborhood Marketing
- 501 Killer Marketing Tactics -to Increase Sales, Maximize Profits, and Stomp Your Competition
- The Local Entrepreneur -A Shortcut to Extraordinary Profits including 8 CD's / 1 DVD / 110 page workbook
How To Discount Your Product Without Sabotaging Your Image
As competition in the different dining segments are in constant competition, some chains rely more and more on coupons and special discounts to draw sales. Know how to discount your product without sabotaging your image.
Marketing by Magnetic Attraction
Almost all marketing and prospecting is done as hunting, which makes potential customers or clients feel like prey. Magnetic marketing message is information of profound interest to your target audience.
Clever Marketing With Your Internal Customers
One of the hardest concepts to get across to business owners is that your employees and staff are also your customers. You can do all the clever marketing in the world.
Avoid these Common Hiring Mistakes: 10 Ways to Hire the Wrong Person Every Time-guaranteed!
Avoid these common hiring mistakes. There are 10 commonplace mistakes almost everyone makes that are guaranteed to result in bad hiring decisions and waste untold time, money, and effort.
Creating and Building a Better Brand
Branding is a big deal because it is about asserting conscious control over all the ways you influence the perception of your key audiences. A powerful brand creates an indestructible image in the minds of your customers.
How Well Do You Communicate
The exchange of information, ideas, feelings, attitudes and values depends on successful communication. Take a look at the following ten ideas, they can help you to improve your communication techniques.
How to Triple The American Market…Through Marketing Savvy
There is a thrice-expanded market out there, ready for your innovative ideas. It is just waiting for creative concepts from today’s marketers to capture it and make it work for them.
Marketing Warfare...The Winning Secrets
The right marketing strategy is the key that leads to victory – profits and growing market share. And the wrong marketing strategy leads to defeat
Turn Complaints Into Compliments Through Effective PR
Be grateful to the guest who takes the time to complain. Nineteen out of twenty people who experience bad service in restaurants don’t bother to report it.
