About Steve Press
About Steve Press
For nearly two decades, Steve Press has been an integral member of the Primero team, contributing to the company’s software development success. As president of Primero, Steve embraces the Primero mindset of being problem solvers who are inspired by the vision of its customers. He is a product visionary, overseeing the development of content management solutions and operationally-vital business systems, including extensible mission-critical customer applications. With a continuous eye toward the future, Steve keeps a pulse on the latest trends in design methodologies, coding standards and digital marketing technology to ensure that Primero’s solutions remain on the cutting edge.
About Primero Systems
No matter what unique challenges a business faces, Primero’s custom software solutions improve efficiency, accuracy and contribute to the bottom line. A franchise industry expert, Primero has a long history of providing powerful software solutions to franchise organizations to help them maximize their brand presence throughout a network of websites. The company’s web CMS platform, Webtreepro, seamlessly manages and publishes content across any number of sites to help franchise organizations thrive in the digital age.
Recent Posts by Steve Press
Getting Started with SEO: 5 Things to do Before Calling in Outside Help
If you’ve carefully implemented all of the suggestions above, higher visibility will follow. Whether or not you need to hire a firm that specializes in all of the complexities of SEO to take your sites to the next level depends on many factors.
Is Your Data Earning Its Keep?
Data is the lifeblood of your franchise organization. Your data fuels marketing and promotions, highlights KPIs, informs trends, enables responsiveness, and so much more.
4 Key Considerations for Engaging Websites
You already know just how important a web presence is in the franchising world – it is the ‘face’ of your company, and often the only touchpoint you have with your customers. Therefore you need a content management system that meets the needs of both corporate and franchisees.
Is Your Franchise Software Savvy?
Answers not forthcoming? That should be a red flag. Spelling out expectations in advance and following through on what is promised are other key things to keep an eye on when selecting a marketing platform provider.
Localize That Content!
Steve is a product visionary, overseeing the development of content management solutions and operationally-vital business systems.
Put That Content to Work!
Wouldn’t it be nice if managing content was automatic in real-time and tailored to end customers? Content represents currency to your franchisees – it’s their connection with their customers.
Making Your Franchise Your Own in the Digital Age
The good news – the digital age has made it easier than ever to connect with your customers. How do you best take advantage of all of the amazing opportunities presented by the Internet.