About Matthew Jonas
Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Recent Posts by Matthew Jonas
Digital Marketing Trends for the New Age
New trends in digital marketing move as quickly as the internet itself, constantly evolving in creative ways to capture more leads, from more targets, in more places.
Social Listening: Five tools to help you hear your prospective franchisees
Social listening has become an important component of franchise marketing. there are effective and easy to use tools on the market to make integrating social listening into their marketing plans a breeze.
Local Marketing Strategies to Drive Traffic to Your Door and to Your Franchise Opportunity
Why community outreach will be at the forefront of marketing strategies in coming years. Local marketing strategies to drive traffic to your door and to your franchise opportunity.
Effective Public Relations for Emerging Brands
If you’ve neglected your PR marketing strategy in lieu of other marketing campaigns. There are affordable ways to create a quality and effective public relations campaign to build awareness about your franchise brand.
Grand Opening Strategies that Pop
A grand opening represents a chance for your locations to make their debut and introduce their brand to their local communities. Read in to learn some specific grand opening strategies that pop.
Evaluating Lead Generation Tactics
Finding the right mix for your franchise marketing efforts
Trends that Should Shape Your 2018 Marketing Budget
it’s vital for franchise businesses to stay aware of current marketing trends. Especially those businesses that are looking to attract new franchisees to the brand.
Going for Gold: Navigating The Franchise Sales Cycle and Achieving Your Goals
For your best chance at franchise sales success, here are four small steps to prioritize and conquer before earning your spot on the winner’s podium.
Appealing to the Emotions of Franchisee Prospects: 3 Tactics to Market Your Brand Story
There are plenty of other complementary components to drive an effective and engaging franchise marketing campaign. Here are three emotional tactics to help your franchise brand stand out amongst the competition.