About Matthew Jonas
Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Recent Posts by Matthew Jonas
PR Mapping: 4 Ways to Wow
Before any good franchise marketing PR professional maps out a strategy for success, they start with four key principles: Know the brand, know the industry, know the messaging, know the journalist.
Public Relations (PR): Building Your Franchise Brand Through the Media
The Public Relations society of America partially defines PR as “anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.” That’s a big responsibility. Franchise PR marketing plays a significant role as an amplifier of company messaging and buffer in crisis management. It is the key component that aligns brand story with its unique selling proposition, its mission and its leadership team, and then takes it to the public. They are the “big thinker” in a room of business analysts, harder to measure but necessary to round out the big picture.
Top 11 Reasons Your Franchise Advertising Isn’t Working
Franchise advertising isn’t for the faint of heart. It’s a tricky business that can yield amazing results when executed correctly, or waste valuable dollars on low-quality leads, or no leads at all. Whether you’re an experience franchisor, or novice franchisee, the following franchise advertising pitfalls explain exactly how some franchise digital marketers are missing the mark.
Evaluating Your Franchise Development Website: Five Key Aspects
With today’s “new normal” impacting every aspect of businesses and our lives, ensuring your franchise development website is as effective as it can be is more critical than ever.
Download This: The Effect of High-quality Downloadable Content
It’s like the icing on a cake, the rewarded extra mile or bonus episode after your favorite series has ended.
Marketing Differences Between Franchise Buyers and a Franchise Leads
Take any subject matter and you will find the mildly interested and the obsessed, and a few individuals in between.
The importance of understanding buyer personas
Digital Marketing: Three Key Elements to Consider When Marketing to a Buyer for Your Franchise Concept
Public Relations: Pitching in a Digital World
Old school PR pitching best practices aren’t gone, they’re just in transition.
Digital Marketing Strategy Overview: The Importance of Proper Onboarding
Setting the Stage for Solid Digital Marketing Strategies for Your Franchise Business