About Matthew Jonas
Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Recent Posts by Matthew Jonas
Top 11 Reasons Your Franchise Advertising Isn’t Working
Franchise advertising isn’t for the faint of heart. It’s a tricky business that can yield amazing results when executed correctly, or waste valuable dollars on low-quality leads, or no leads at all. Whether you’re an experience franchisor, or novice franchisee, the following franchise advertising pitfalls explain exactly how some franchise digital marketers are missing the mark.
Evaluating Your Franchise Development Website: Five Key Aspects
With today’s “new normal” impacting every aspect of businesses and our lives, ensuring your franchise development website is as effective as it can be is more critical than ever.
Download This: The Effect of High-quality Downloadable Content
It’s like the icing on a cake, the rewarded extra mile or bonus episode after your favorite series has ended.
Marketing Differences Between Franchise Buyers and a Franchise Leads
Take any subject matter and you will find the mildly interested and the obsessed, and a few individuals in between.
The importance of understanding buyer personas
Digital Marketing: Three Key Elements to Consider When Marketing to a Buyer for Your Franchise Concept
Public Relations: Pitching in a Digital World
Old school PR pitching best practices aren’t gone, they’re just in transition.
Digital Marketing Strategy Overview: The Importance of Proper Onboarding
Setting the Stage for Solid Digital Marketing Strategies for Your Franchise Business
Digital Marketing Trends for the New Age
New trends in digital marketing move as quickly as the internet itself, constantly evolving in creative ways to capture more leads, from more targets, in more places.
Social Listening: Five tools to help you hear your prospective franchisees
Social listening has become an important component of franchise marketing. there are effective and easy to use tools on the market to make integrating social listening into their marketing plans a breeze.