About Mark Siebert
A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.
Recent Posts by Mark Siebert
Determining the “Franchisability” of your Business
Not every successful business can be franchised. But for those that can meet the criteria set out above, franchising can provide one of the greatest growth vehicles ever.
Architecting Your Franchise’s Marketing Strategy for International Expansion
According to a recent global survey conducted by the International Franchise Association on behalf of the World Franchise Council, “the penetration rate for non-domestic brands in some countries can be as high as 80 percent or more.
Franchise: Flying High with a Solid “Train the Trainer” Program
Any franchise brand knows that training isn’t always a smooth flight. The lessons taught during training and ongoing support need to be passed along – via the franchisee and his or her managers – to employees of those independent businesses.
Growing Your Franchise: It’s a Process
It is imperative to have goals in mind when franchising your business. Perhaps even more important, however, is to be flexible with your franchise goals and how you realistically achieve them.
Experiment With Your Franchise Show Marketing Strategy In 2016
As the start of 2016 prompts many franchisors to re-evaluate the allocation of resources, a combination of innovative thinking and targeted planning can help them optimize the ROI of these tried-and-true lead generation opportunities.