About Mark Siebert
A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.
Recent Posts by Mark Siebert
Don’t Be Afraid to Be Yourself
Don’t be afraid to be honest about your brand. Instead of trying to hide your concept’s relative newness to the marketplace, leverage it as a strength.
Lean on Me, When You’re Not Strong
There are a number of reasons a person chooses to invest in a franchise versus starting their own independent business. The most obvious reasons are typically the established business model.
The Perpetual Franchise Question: Can Losing Money Today Pay Down The Road?
A franchise sale is more than a one-time revenue generator. If all is well, it’s a virtual annuity that can last for decades. Franchisors draw fees, royalties, advertising dollars, renewal fees, and other sources of revenue from each franchisee, over the term of their franchise agreement.
The Golden Rule of Franchise Sales
Here are some things to keep in mind when determining how many franchises you should sell, despite knowing how many you can.
The Power of “No”
Identifying the types of candidates who will help your system thrive is only half the battle. The real challenge involves knowing when to turn down those who don’t fit the bill.
Developing Your Franchise Strategy
Whether you want to expand in stages or pursue large-scale growth, there are plenty of ways to tailor your franchise offering. You may even start with one strategy, and you will have a much greater chance of success with your chosen strategy.
The Franchisor’s Formula for a Calculated Exit Strategy
When you’re calculating the specifics of your franchise growth plan, the pursuit of sustainable expansion only makes up part of the equation.
Weighing Your Options For Franchise Sales
Franchisors in every stage of growth know that converting prospects is a daunting task. And, for good reason the franchise sale is unlike any other.
Lessons on Franchise Quality Control
All this means is that the prospective franchisor is focused on the right things. Maintaining quality in your franchise system should be a focus for a franchisor, and separates great franchise brands from those that don't succeed.